About InsideOut AI
We're on a mission to make AI accessible and practical for every organization, turning complex technology into strategic business advantage.
Meet Our Founders
Industry veterans with deep expertise in AI technology and business transformation.
Yael Morabia (Rabinovitz)
Co-Founder & CEO
Engineering Group Manager
Specialist in AI adoption and developer productivity, with deep expertise in context engineering and organizational transformation. Engineering Group Manager at Rapyd, where she leads AI-assisted development workflows that help teams achieve an 80% feature-completion rate on the first AI iteration.
Creator of the make-it-work Claude Code plugin — featuring /go-deep for structured codebase mapping and /close-the-gaps for AI-assisted requirement refinement. Pioneered the context engineering approach: building structured knowledge bases that let AI models work effectively inside complex engineering organizations.
Certified SAFe 4 Scrum Master (2019), Professional Scrum Master I (2018), and Management 3.0 practitioner (2023). A frequent voice in community discussions exploring how AI reshapes team dynamics, management roles, and organizational structures.
Erez Morabia
Co-Founder & CTO
VP of Engineering, Agile Coach & International Speaker
Specialist in Agile methodologies and AI-enhanced product delivery. Author of Make Your Workweek Awesome! and More, Faster, Better, and founder of the AJT (Agile Jedi Training) course. Leading AI workshops since 2024.
Erez spent 6 years as an Agile Coach at Ajimeh (2018–2024), serving as a SAFe Program Consultant (SPC, 2019–2023) and Management 3.0 Facilitator (2020–2023). He holds 60+ certifications across Agile disciplines.
An international speaker at major Agile conferences and academic institutions, including Agile Prague (2025), Beyond Agile Israel (2019, 2020, 2021, 2022, 2023), Technion University Agile Day (2021), Agile Infinity (2020), and Atlassian Conference, Oracle Week, Ajimeet, and Rupin Academic Center — Industrial Engineering (2019). Also spoken at meetups: Gett (2022), Women in Project Management (2022), CCC C-level Forum (2021), Elbit & Checkpoint (2020), AgileForSure (2019), IAI (2017).
Erez focuses on practical, scalable solutions that help teams improve their delivery processes and leverage AI for data-driven insights.
Verified Credentials
Erez holds 61 professional certifications across Agile disciplines. Browse a few highlights below or open the full archive.
Read Our Work
More, Faster, Better
"More, Faster, Better" is a battle-tested collection of practical insights from 30+ years of coaching teams at startups and enterprises. This book also explores The Third Wave of Agile - how agile practices are evolving as AI becomes part of your development team.
Get it on Amazon
Make Your Workweek Awesome!
Written by InsideOut AI co-founder Erez Morabia, Make Your Workweek Awesome! is a practical guide for transforming overloaded weeks into focused, high-impact results. Drawing on real-world experience in Agile, AI, and leadership, it helps professionals take control of their time and work smarter.
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